About Us


My name is Lorna and I’m a mum and business owner from the Sydney's Northern Beaches. Three years ago my best friends announced they were pregnant, the first of our friends to enter in to this new exciting phase of their lives. I hit the shops looking for the perfect gifts and struggled to find things that appealed to my style not my babies. It was then i started designing prints, creating baby swaddles out of super soft organic bamboo cotton.

My friends loved them and from there the business grew from a passion project to a full time job. Our range first started with our signature swaddles and has grown to include beautifully soft bedding, knit blankets, our essential nappy bag and our newest product, sustainable reusable swim nappies. Our products are made for mums by mums, so we know what they need.

All of our products are designed in Australia and made from the highest quality materials. We work with our ethically sourced manufacturers in China and India whom we have been partners with since the beginning. We test fabrics vigorously and hand-select all of the materials we use.

Our materials are not only the softest material on the market but also the most environmentally sustainable. We’re continuously focused on designing beautiful prints, made from the highest quality materials that mums will love using every day. Thanks to the continued support from our customers and partners, Anchor & Arrow is proudly stocked in over 45 stores Australia wide.


Lorna Doe,
Founder, Anchor & Arrow